Every home extension begins with excitement and possibility. But too often, that enthusiasm fades when faced with unexpected delays, budget overruns, and communication breakdowns. We've witnessed these challenges firsthand and knew there had to be a better way.
We're two brothers who combined our unique skillsets - extensive building industry experience and software engineering expertise - to create a solution that addresses the real pain points in home extension projects. Our insider knowledge of construction practices and processes forms the foundation of everything we offer.
Our Expertise
We bring 20+ years of residential construction experience (plus a background in civil engineering), combined with expertise in user-centered software development. This combination allows us to understand both the technical challenges of extensions and how to make that knowledge accessible to homeowners.
Our Mission
We believe that combining deep industry knowledge with innovative technology creates an opportunity to transform the home extension journey for everyone involved.
🚨 The Hard Truth
Home renovations are getting more expensive every year. According to the 2024 Houzz & Home Study, the typical renovation now costs £17,000 - that's 13% more than in 2020. For bigger projects, costs have doubled to £200,000.
What many homeowners don't realise is how time consuming renovations really are. For example, a kitchen renovation isn't just a few weeks of work, it typically takes almost a year from start to finish! You can spend about 11 months planning and another 5 months on actual construction.
Almost everyone (93% of homeowners) needs to hire professionals for their renovation. This usually means coordinating several different specialists:
- 6 out of 10 projects need electricians
- 5 out of 10 need plumbers
- 4 out of 10 need carpenters
Without proper preparation, both your budget and timeline can quickly spiral out of control.
Our platform helps you navigate these complex challenges by:
- Clarifying true costs: Providing realistic budget frameworks based on your specific requirements
- Simplifying professional coordination: Offering guidance on when and how to engage the right specialists for your project
- Preventing common budget overruns: Highlighting hidden costs and contingency planning strategies to keep your project financially on track
How We're Different
We're not just another home improvement website with generic advice. Our approach is built on real-world experience and a commitment to transparency:
- We speak plainly: We translate industry jargon into clear, actionable information.
- We show the full picture: We don't just highlight the exciting parts; we prepare you for the challenges too.
- We're on your side: Our tools and resources are designed with your success as the priority.
- We bridge worlds: We understand both the homeowner's dream and the builder's reality.
Our Approach to Builder Recommendations
You might notice we don't recommend specific builders, and there's good reason for this.
Finding the right builder for your project is incredibly nuanced and personal. We've made the conscious decision not to recommend builders because:
- We can't stake our reputation on professionals we haven't directly worked with
- Builder recommendations don't scale well across different regions and project types
- Negative reviews of builders are complex; problems aren't always the builder's fault
- The relationship between homeowner and builder requires compatibility that only you can judge
👉 This makes us different: Unlike many competitors who need to convert you into a lead they can sell to builders, we're focused purely on equipping you with knowledge and tools. Our success isn't measured by connecting you with a builder, but by how well we prepare you for your project.
That said, we recognise that finding a trustworthy builder is a critical step in your journey. While we don't offer recommendations today, we're exploring thoughtful ways to help with this challenge in the future, without compromising our commitment to impartial guidance.
When homeowners are better informed and projects are better planned, everyone benefits:
- Homeowners experience less stress, fewer surprises, and more satisfying outcomes
- Builders work with clients who have realistic expectations and clearer communication
- Projects are completed closer to schedule and budget targets
Our tools and resources are designed to create better outcomes for everyone involved in the extension journey.
Join Us on the Journey
Every home extension tells a story; about the people who live there, their needs, their dreams, and their future. We're honored to be part of that story, helping you transform your home while minimising the stress and uncertainty that too often accompany these projects.
Whether you're just beginning to explore the possibility of extending your home or you're ready to break ground, we're here to guide you through each step with expertise, empathy, and practical support.
Welcome to a better way to extend your home.
Ready to start your extension journey?
Try our extension cost calculator to get an accurate estimate for your project, or explore our planning guides to understand what's involved in your specific type of extension.